Kaseton Farris
Founder and Owner, Farris Capital Equity LLC · Oklahoma · farriscapitalequitys@gmail.com
Profile
Founder and owner of a consulting and AI systems agency. I find what is costing a business time or money and build the custom system that fixes it, from marketing and CRM to e-commerce, custom software and AI automation. Finance major, student-athlete and Student Body President, and manager of a family investment portfolio of over $700,000 in assets under management for family members.
Education
Southern Nazarene University
OklahomaFinance major · Student-athlete
- Student Body President, leading a team of nine across six councils
- Competing as a student-athlete alongside a full course load and a working business
Experience
Founder and Owner
Current · OklahomaFarris Capital Equity LLC
- Founded and own a consulting and AI systems agency. Diagnose the operational bottleneck in a client business, scope the fix, and build it.
- Built compliance and payments software now used by over 25 merchant storefronts, including the engine that keeps each store's card processing switched on.
- E-commerce stores running on that compliance software process seven figures monthly.
- Built and launched complete e-commerce operations for client brands: storefront, payment processing, email infrastructure with domain authentication, and shipment tracking automation.
- Own the firm's finance function: budgeting, bookkeeping, reconciliation, vendor terms and cash management.
Portfolio Manager
Current · PrivateFamily investment portfolio
- Manage over $700,000 in assets under management for family members, with full responsibility for allocation and reporting.
- Set position sizing and risk limits, rebalance the portfolio, and research individual holdings and funds before capital is committed.
- Report performance plainly to the people whose money it is, in the bad quarters as clearly as the good ones.
Owner and Operator
Current · RemoteE-commerce brand
- Run an e-commerce brand end to end: supplier relationships, inventory, fulfilment, affiliate program and customer support.
- Negotiated and manage supplier and fulfilment contracts, including per-unit costing and reconciliation of vendor invoices against orders shipped.
- Automated customer support and post-purchase communication, cutting manual handling on every order.
Bank Teller
Jun 2025 - Aug 2025 · Elk City, OklahomaFirst National Bank & Trust of Elk City
- Handled customer transactions, deposits and withdrawals accurately in a live branch, balancing a drawer to the cent at the end of every shift.
- Learned retail banking from the counter: account servicing, cash handling controls, and the compliance checks that sit behind an ordinary transaction.
- The first place I saw how a financial institution actually runs day to day, which is the same operational thinking I now bring to client systems.
Student Body President
Current · OklahomaSALT, Southern Nazarene University
- Lead a team of nine across six councils, with a weekly meeting cadence: Lead Meetings on Monday and Senate on Tuesday.
- Own Budget and Money Matters, the allocation and reporting of student government funds.
- Own attendance tracking across the full leadership team.
Leadership
Councils led
SALT student government- Social Life
- Sports and Recreation
- Community Relations
- Campus Ministries
- Student Belonging
- Senate
Skills
Investing and portfolio management
- Portfolio construction and rebalancing
- Position sizing and risk management
- Equity and fund research
- Reporting to the people whose money it is
Finance and analysis
- Financial modelling and forecasting
- Unit economics and margin analysis
- Budgeting and cash management
- Bookkeeping and reconciliation
Operations
- Supplier and vendor management
- Inventory and fulfilment
- Customer support systems
- Process mapping and documentation
Payments and compliance
- Payment processing and underwriting requirements
- Compliance review of live storefronts
- Transactional email and domain authentication
- Audit trails and record keeping
Web and software
- Next.js, React and TypeScript
- WordPress and WooCommerce
- REST APIs and third party integrations
- Front-end design and accessibility
AI and automation
- AI-assisted internal tooling
- Workflow automation across systems
- Document and message classification
- Monitoring and alerting
Leadership
- Leading a team of nine across six councils
- Budget ownership and reporting
- Running weekly meeting cadence
- Written and spoken communication
Contact
- Emailfarriscapitalequitys@gmail.com
- LinkedInlinkedin.com/in/kasetonfarris
- Instagraminstagram.com/kaseton.farris
- CompanyFarris Capital Equity LLC
- LocationOklahoma