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Services

What we build

Five things, all custom, all built for one company's actual problem.

Every engagement starts the same way: a call, a diagnosis, then a build scoped to what we actually found. We do not sell packages, and we do not bill a monthly retainer for strategy decks.

01Where every engagement starts

Diagnosis

You know something in the business is wrong. Money is leaking, or the same job gets done by hand every week, or leads go cold before anyone calls them. What you do not know is which one is costing you the most.

What we build

  • We walk the operation with you, start to finish
  • We find where time and money actually go
  • You get the fix, the scope and the number before anything is built

If the fix is something you can do yourself in an afternoon, we tell you that and you keep your money.

02Pipeline, follow-up, and the automation between them

Marketing and CRM systems

Leads come in and go quiet. Nobody is certain who was followed up or when. The pipeline lives in one person's head, or in a spreadsheet that went out of date weeks ago.

What we build

  • A real pipeline with stages, owners and dates
  • Automated follow-up so no enquiry sits untouched
  • Lead capture wired from the site straight into the pipeline
  • Reporting that shows where deals stall instead of guessing
03The storefront and everything behind it

Websites and e-commerce

The site does not sell. Or it sells, and everything behind it is manual: invoices typed by hand, receipts landing in spam, tracking numbers copied one order at a time.

What we build

  • The storefront, designed and built, fast on a phone
  • Checkout and payment processing that actually clears
  • Transactional email with domain authentication so receipts reach the inbox
  • Shipment tracking that updates the customer without anyone touching it

We have built the whole operation, not just the front page. Storefront, payments, email infrastructure and tracking automation, launched together.

04Built for one company's workflow

Custom software and AI automation

Someone on your team spends hours a week doing something a computer should be doing. It is invisible on the P and L because it is somebody's salary, not a line item.

What we build

  • Internal tools shaped around how your team already works
  • Automation that reads orders, email and documents, then acts on them
  • AI that drafts, classifies and routes the repetitive volume
  • Alerting, so a failure reaches a person instead of sitting silent

We only automate work we have watched being done by hand first. Automating a broken process just makes it break faster.

05For businesses underwriters look at twice

Payments and compliance infrastructure

Your processor declined you, or froze you, or your category gets a second look from every underwriter. Nobody will tell you what specifically is wrong.

What we build

  • A review of the storefront against what underwriting actually looks for
  • The gating, disclosure and record keeping a processor expects to see
  • The payments integration itself, built and tested end to end
  • Monitoring, so a change to the site does not quietly break approval

We cannot promise any processor will approve you. Nobody honest can. What we can do is make sure the reason for a decline is not something sitting on your website.

How it works

Four steps, no surprises

You know the scope and the number before any work begins. Projects are quoted after the diagnosis call, because quoting before it would be a guess dressed up as a price.

  1. 01

    The call

    Thirty minutes. You describe what is not working. We ask about the parts of the operation you did not mention, because the bottleneck is usually there.

  2. 02

    Diagnosis and scope

    We come back with what we found, what we would build, and the number. In writing, before anything starts. If the honest answer is that you do not need us, that is what you get.

  3. 03

    The build

    We build it. You see it working in stages rather than at the end, so nothing is a surprise on delivery day.

  4. 04

    Handover

    You get the system, the accounts, the documentation and a walkthrough with whoever will run it. You own all of it. Support afterwards is offered, never required.

What you get either way

The same four commitments on every build

Whatever we end up building, these do not change and they are not negotiated per project. They are the reason the price on the page is the price on the invoice.

  • Scope and price, in writing, first

    Quoted after the diagnosis call, never before it. If the number moves, you hear it from us before the work happens rather than on the invoice.

  • You see it working in stages

    Not one reveal at the end. You watch the system come together, so nothing about it is a surprise on the day it goes live.

  • You own every account

    Accounts are opened in the business's name, on the business's card, with the owner as administrator. Nothing switches off if we stop working together.

  • Support is offered, never required

    There is no mandatory retainer. If you want us on call afterwards, that is a separate conversation you are free to decline.

Who we build for

The industry is not the constraint

These are the businesses we have built for most, but the systems are custom, so the work travels. If your operation has a step that runs on somebody remembering to do it, we can help.

  • E-commerce stores

    Storefront, checkout, payments, transactional email and post-purchase tracking, built as one operation instead of four disconnected tools.

  • Marketing and agency services

    Pipelines that stay current, follow-up that runs on its own, and reporting a client can be shown without a night of spreadsheet work first.

  • Service-based businesses

    Enquiry to booking to invoice, wired together, so a job cannot fall through the gap between the phone call and the calendar.

  • Health and wellness brands

    Ordering, fulfilment and customer communication automated, with the disclosure and record keeping the category is held to built in from the start.

  • Professional services

    Intake, documents and client communication turned into a repeatable system, so the practice does not run out of one person's memory.

Systems we build on

Boring tools, on purpose

We build on platforms that are proven, well documented and cheap to run. You own every account we set up. If we stopped working together tomorrow, nothing switches off.

  • StripePayments and payouts
  • WooCommerceE-commerce
  • WordPressContent and storefronts
  • Next.jsCustom applications
  • VercelHosting and delivery
  • NotionPipelines and operations
  • TwilioSMS and voice

Next step

Tell us what is broken.

Bring the symptom, not the solution. We will tell you what it is really costing and what we would do about it. Calls run on Central time.

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